WORKWEAR MADE
TO FIT THE NEEDS
OF YOUR COMPANY
TO FIT THE NEEDS
OF YOUR COMPANY
Becerra's team conferred on the particulars of what the Justinianos desired: a light fabric that vented away moisture, providing relief from the heat of the kitchen. The two companies were able to communicate easily by phone and video without having to navigate a time difference.
They started small, with a few dozen chef's jackets. By September 2021, Veronica's Embroidery was purchasing 1,000 linen shirts in a single order, at prices close to what its previous distributor charged for imports from Asia.
On a recent morning, Becerra hosted Jose Justiniano at his factory in Guadalajara. The two men discussed a potential new partnership in which Lazzar would set up a warehouse in Texas, with Justiniano handling American distribution.
